The three most common links Georgi shares at presentations

The three most common links Georgi shares at presentations

During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration.  They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
Put networking on the agenda

Put networking on the agenda

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
The spam act – what it is and why it matters

The spam act – what it is and why it matters

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...

Take control in 2016

Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...

Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
My first 2 weeks at Pitstop Marketing

My first 2 weeks at Pitstop Marketing

Coming from a team of 15 and an organisation of over 1,000 people, I was used to being met with a chorus of hellos from 3 different rooms, radios playing different stations and phones ringing a mile a minute. With an office of five, walking into the office at Pitstop...