The Big Issue – Beyond a Brand

The Big Issue – Beyond a Brand

Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...

I have a brand crush, his name is Frank.

Last week a friend in Sydney introduced me to Frank. A coffee body scrub. He was amazing, my body had never felt like that before. Penelope Bettison |  Monday 17th August 2015   His packaging was textural, albeit a little messy to manoeuvre in the shower.  It...

Scrabbling for inspiration

Georgi Roberts  |  Monday 25th March 2013 On a whim, when purchasing design features for our new office, Penelope bought a bag of wooden scrabble tiles. Hardly the time for board games, so Alice and I thought, however she came up with the idea of putting...

Moving Office: Logistics or Branding?

Penelope Bettison  |  Thursday 21st March 2013 I’m a bit brand obsessed, I admit it. It influences every aspect of how we run Pitstop Marketing. While many think our recent decision to move office is a logistical exercise, we see it as a significant...