Your Digital Elevator Pitch – how to craft it.

Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
The three most common links Georgi shares at presentations

The three most common links Georgi shares at presentations

During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration.  They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
Dwell time – something to think about

Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...

Take control in 2016

Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...